Texture is King….

Food texture is as important as, or more important than, flavour and physical appearance when determining eating quality. A negative mouth feel left by food can lead to an unpleasant overall experience. Bad eating experiences can lead to poor customer retention and damage to your brand.

Analysing texture, using our texture analysis services, allows you to make informed decisions based on reliable data. This allows you to make the best decisions on recipes and production methods before your product reaches the consumer.

Texture analysis is obtained by using state of the art technology that applies force at a pre-determined speed. We can replicate functions of the mouth (biting, chewing etc) to give you highly accurate data. This data can be further enhanced when paired with results from our trained taste panel.

Interesting fact: a US study found that if you pureed foods, 40% of the people tested could not identify what it was – Texture matters – Texture is King.

Feel free to contact the team for further information: info@jsrplus.com